Pantone Colour Of The Year 2020

"Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era." - Pantone.com

Classic Blue is Pantones 2020 colour of choice...

This is key for businesses and will influence product development and buying decisions in multiple industries, including fashion, interiors, lifestyle, product and graphic design.

1. Preen, 2. Salvatore Ferragamo, 3.Nina Ricci, 4. Issey Miyake, 5. Junko Shmado

In a time where everything is moving so quickly...

Technology, social media, careers and lets face it day to day life, we have more distractions then ever before. It seems important that 2020’s colour of the year is a calming, peaceful and tranquil tone. 

Classic blue is imprinted in us as a calm, restful colour. Its brings a sense of peace and tranquility to our busy minds.

With anxiety and other mental health conditions more apparent then ever, this colour is a sign of change and self reflection. Encouraging us to slow down, practise mindfulness and taking better care of ourselves.

Next year we will see this self worth movement continuing to grow...

With new technologies, social media platforms and products all developed to be used for good and the negative aspect will hopefully be a thing of the past.

1. Pinterest, 2. carl newton, 3. toa heftiba, 4. Balenciaga (below)

With thanks for these beautiful images from vogue.com, unsplash and Pantone.com.