It's all about 'holiday' looks away or at home
‘Destination dressing’. Basically.. it’s what it says on the tin – how you dress while you’re on holiday.
And this is one of my favourite fashion trends right now – all of the print, the colour, the messages. Let’s be honest; it’s fun and positive and I truly believe the print or colour you wear can change your mood in an instant.
Let’s go back… There was a time not even that long ago now, when you were going away with the girls (Malia circa 2010, yes that’s right) you would say… “Ahh I’ve packed way too much” while still trying to jam another four bikinis into your suitcase. Your girlfriend would reply, “don’t stress, you’ll end up wearing the same denim shorts and bikini most of the holiday anyway”. Back then, this was very true.
Instagram did not exist and we did not document each day looking for the most ‘instagramable’ shot, whether it’s a restaurant, #interiorgoals or of course the shot worthy outfit. Nowadays, with social media growing at a rapid rate, packing for a week away in the sun is a much bigger deal for most people.
Gigi looking amazing in one of this summer’s biggest trends - Tie Dye
Ganni - @gigihadid
Polo Ralph Lauren @gigihadid
Ganni - @gigihadid
And the other big factor of this growing trend...
is that people are wanting to spend more money and more of their time visiting new countries and seeing new places. We want and need new experiences to keep us engaged and interested. It’s also a great way to get away from the day to day and dare I say it, social media.
All of these factors are translating into fashion, interiors, lifestyles - you name it. Designers have been inspired by the current social, cultural and political changes happening in the world around us.
Bottom line is anything that is holiday inspired is huge right now and of course as I love anything to do with print and colour, I wanted to inspire you all with this positive bright trend.
I have broken down the key destination dressing print trends for SS19 below – here’s to happy browsing, being inspired and hopefully booking a well needed holiday.
Koibird - An uplifting and inspiring shopping experience
'The Koibird store is an expressive and evolving retail experience'
This was definitely one of the most impactful experiences I have felt entering a store. What a place to visit! If like me, you love anything to do with colour, bold prints, shiny things and striking statements, this concept store is a must to go and visit. You will not want to leave.
Koibird was born from a dream of being able to shop for your travels at any time of the year, by fashion genius Belma Gaudio. Through her new concept store, Belma set out to bring back the art of shopping.
With many retailers feeling the strain of the current market and with us consumers ever changing the way we shop, we are now looking for experiences and concept stores with personalities and a story. Koibird definitely delivers this. When I excitedly and ever so geekily said to the sales assistant, "this place makes me so happy and It makes you feel so positive” her response was, “this is exactly why the store was made”.
You can find Koibird at - 62 Marylebone Lane, Marylebone, London W1U 2PB
'Colour love' in their London store
Basically be a flamingo in a flock of pigeons
Koibird's Statement Online
Without a doubt, this is one of summer 2019's biggest print trends. And yes it was by surprise, with many high end designers showing this style of print at their SS19 shows.
Who would have thought this 90's print technique would be back loud and proud. And Tie Dye does not seem like a one-off trend or to be going away any time soon as the AW19 catwalks were flooded with darker winter updates. With celebs such as Gigi and Kylie K rocking the tie dye trend at Coachella festival this year, this is definitely one to watch and the high street has already got it’s versions at the ready.
Colours of Tie Dye vary from bold and brights, to more muted soft, watery versions – so there is a style for the daring and the pretty.
This print may take over the non-stopping animal print - watch this space.
SS19 Catwalks - Tie Dye
My faves out in the shops - Amazing colour combinations
Soft pastel beauties
Yes.. I know what you thinking, that every summer floral prints are always on trend, But this year more than ever, people want to be wearing bolder brighter versions of this lovable trend. Maybe it’s the world we are living in now as we all seek some positivity and colour in our lives. Or maybe it’s the rise in social media and posting that bold 'likeable' photo. Whatever it is.. florals are colourful, fun and playful. They don't take themselves too seriously.
When buying think the bolder, the brighter, the better, and stand out in colourful florals of all scales. It’s the new colour combinations that make this trend look new. With coloured ground dresses and blouses being important. Also, who doesn't feel the best version of themselves in a fabulous bright floral print.
SS19 Catwalk - Hyper Floral
Large Scale Florals
Coloured ground ditsies - Still bold but easier to wear
LET'S GO TO HAWAII
Hawaiian shirts, sketchy scenic landscapes and tropical florals were definitely strong print messages across the SS19 runways, including vintage inspired postcard prints and men’s Hawaiian shirts. This is true destination dressing, with prints showcasing holiday destinations and beautiful beach sketches. Again, this plays into the rise of people wanting to go away on holiday and visit more of our beautiful world – a dreamy escape from the day to day.
Look for hand drawn beach and travel prints, Hawaiian vintage shirts and tropical bright florals - basically anything to make you dream of that next holiday. Perfect beachwear or for holiday evening cocktails.